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The musician contributes £25,000 award winnings to grassroots music venues

Sam Fender accepting his trophy in Newcastle
The musician was awarded the honor last month in Newcastle

The star has donated the entirety of his twenty-five thousand pound honor prize money to the Music Venues Trust, which works to preserve the UK's grassroots live music spots.

He was given the prize on mid-October as his latest record his work was chosen as the top album of the last 12 months.

Fender has chosen to give the cash to the trust, in appreciation of the vital role local spots had in his beginning days.

"As an artist wouldn't be doing my current career if it weren't for all the gigs I performed around the area, and further afield, when I was just getting going," remarked Fender. "These venues are iconic, but they are in difficulty."

Since the start of 2023, more than 150 of these locations have shut down – roughly 16% of the total UK scene.

Over the past year, major artists such as Pulp, Coldplay, Katy Perry and Ed Sheeran have all supported the trust in its initiatives to support the industry, by adding a small levy to their admission fees, which benefits local stages.

Fender also participated, collecting in excess of £100,000 on his live tour to support 38 local spots across the UK.

The donation assisted locations that were confronting potential shutdown due to difficulties arising from flooding, fire incidents and personal losses, as well as permit problems, court cases and sound issues.

Other venues obtained financial assistance in modernizing amenities and technical equipment that helped musicians and concertgoers.

"The idea that money from concerts in major spaces supports the smaller venues, where it all starts for performers like me, is just logical," Fender has stated.

Pulp members in concert
They are one example who donated their award funds to non-profits

The musician is not the first artist to give his Mercury Prize prize money to worthy causes.

Back when the band earned the trophy in the mid-90s for their release the album, vocalist the singer declared that the act would contribute their prize money to the organization War Child.

During 2002, artist she split her prize among several organizations, such as the NSPCC and a charity for Sickle Cell.

"I also contributed a thousand pounds to the center, to their gymnastics program, because I did gymnastics when I was growing up and they required better apparatus," she explained to the media.

In recent years, Ezra Collective contributed their prize money to the youth organization that developed their act, in addition to other local music groups.

Additionally winners that year M People contributed their winnings to a multiple sclerosis charity after a friend was found to have the illness.

"Receiving the award was ample," said artist Heather Small. "The prize was the extra but we didn't need the cherry, because we had the cake. So our victory impacted another person's life."

In the past week, the MVT shared it had saved two grassroots venues in that region, by transferring them to public stewardship.

One venue in that area and the other in Bristol were bought under the public acquisition initiative, which is funded by a national body and supporters who buy "stakes" in the properties.

EP
By

Eugene Pearson

Digital marketing specialist with over a decade of experience in SEO and content strategy for UK businesses.

BoostGate UK

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